International Management Review ISSN 1551-6849

Published bi-annually in March and September
IMR JOURNAL: ISSN 1551-6849
IMR is also distributed in China by China National Publications Import & Export Corporation: 714B0761

International Management Review (IMR) is a peer-reviewed journal published twice a year since 2004. IMR strives to strengthen local and cross-continental business management understanding, and creation of a global body of management knowledge by fostering dialogue among academics, researchers, and professionals from all over the world. IMR publishes both empirical and conceptual papers as well as articles that address emerging trends and concerns in the area of management, management science, management engineering, and other fields related to the broader scope of management.

The International Management Review (IMR) Journal invites the submission of papers for publication consideration. The goal of IMR is to facilitate management knowledge exchange among researchers and practitioners. IMR publishes biannually empirial and conceptual papers and scholarly researches.

The IMR independent website: www.usimr.org

Current Issue Vol 15, No 2, 2019

Authors

Dr. Max North is a tenured Professor of Management Information Systems in the Business Administration Department. He has been teaching, conducting research and providing community service for Computer Science and Information Systems departments at higher education institutions for more than twenty years. Dr. North has been successfully involved in the research of Human-Computer Interaction/Interface; Information Security and Ethics Awareness; and Virtual Reality Technology. Dr. North is the director of Visualization and Simulation Research Center/Cluster. Additionally, Dr. North has several published books, book chapters, and a number of technical referred scholarly articles. He has served as principal/co- principal investigator on a number of research grants sponsored by the Boeing Company, the U.S. Army Research Laboratory, the National Science Foundation, and the National Security Agency. Dr. North's major contribution to the scientific community is his discovery and continuous research activities in the innovative area of virtual reality technology, which has received international attention and coverage in the scientific community and popular media. Email: mnorth@kennesaw.edu

Sarah McCuan, Taj Mohammed, Nandi Irving, and Rhonda Turner are contributors to initial research and preparation of this article. Affiliated as undergraduate students. Information Systems Department, Coles College of Business, Kennesaw State University, Kennesaw, GA 30144, USA.

Dr. Ronny Richardson is a Professor of Operations Management in the Coles College of Business at Kennesaw State University. His research and teaching interests are in the areas of operations management, statistics, project management, and computers. He is the author of 22 books and over 500 published articles. He has consulted with several major companies in the areas of production and inventory control. Prior to teaching, he worked for Georgia Power Company.

Abstract

The main objective of this article is to provide a perspective exploration of the business model and, particularly, information systems of airline industry. To reduce the complexity of reviewing the airline industry, this article will probe into different components of the industry. After providing a brief background and literature review, it follows with industry structure, leading into the competitive strategy and value chains associated with the industry. Further, it continues by reviewing the role of information systems, some of its uses, drawbacks, and benefits; then it reports on several companies within the industry that have and have not made successful use of information systems. Finally, completing with concluding inferences.

Keywords

airline industry, competitive strategy, business model, information systems

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Authors

Dr. Kat Yamamoto received her doctorate from George Fox University in Newberg, OR and is an adjunct professor at Eastern Oregon University. Her research interests include Japanese cultural practices in the workplace, as well as Corporate Social Responsibility.

Mallory Milstead is a graduate student at Fort Hays State University pursuing a degree in accounting. Her research interests include pedagogy, cultural learning, and efficiency practices.

Dr. Robert Lloyd received his undergraduate and master's degrees from Fort Hays State University and his doctorate degree from George Fox University in Newberg, OR. In addition to teaching management courses, he has also led students on travel courses to the Caribbean and Latin America. Dr. Lloyd brings eleven years of industry experience to higher education. In addition to private-industry consulting, he also managed his own fertilizer merchandising firm and real estate investments. He worked for six years as a commodities marketer for Koch Industries in Wichita, KS, spent several summers on the Kenai Peninsula in Alaska as an outdoor adventure guide and manager, and served one season as auxiliary staff at McMurdo Station in Antarctica.

Abstract

This paper explores Lean manufacturing and related Lean practices, which were derived from the Toyota Production System (TPS). The TPS was the incubator in which the methods, techniques, and tools of Lean were pioneered and refined. This research paper examines what were the circumstances that gave rise to the development of Lean production and how Ohno and others have contributed to the development of the TPS and the Lean principles. For decades, the whole system of Lean principles and practices was known only to specialized manufacturers, certain academic researchers, and quality gurus. Its full potential was unknown to most organizations. All of that changed in the late 1980s, as the term Lean was coined to describe the fundamentals of the TPS to the rest of the world. As the understanding of Lean spread across the world, it became much easier to understand and implement. Lean is a proven long-term approach to aligning everything in a business to deliver increasing customer value. Lean engages people and aligns systems into processes that deliver a continuous stream of value to customers while continuously eliminating waste and deficiencies in the process. However, Lean is not just for specialists. Lean is an everyday practice performed by everyone at all levels to improve performance consistently.

Keywords

lean, lean manufacturing, lean principles, Ohno, Toyota production system

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Authors

Dr. Erick Albarracin Alarcon is a leader in healthcare and currently is working and practicing managerial coaching at Kaiser Permanente in Mid-Atlantic States, USA. He holds a Ph.D. in Organization and General Management from Capella University. Dr. Erick brings extensive knowledge and expertise in coaching, management and leadership, developing and managing teams, operational excellence, and change management. He is particularly interested in building positive relationships between manager-coaches and direct reports in healthcare based on the application of interdependence theory.

Abstract

The purpose of this explorative qualitative study was to find the factors of effective coaching relationships that contribute to successful employee coaching outcomes. Results showed that positive interdependence was an antecedent for effective manager-coach and employee relationships. All 18 (100%) of the participants indicated they established positive interdependent relationships with their manager-coaches. The results also showed that employee relationships were mutually dependent partnership-oriented relationships that positively evolved over time to become personal and professional working relationships. The researcher concluded that positive interdependence was necessary to establish effective manager-coach and employee relationships in organizational settings.

Keywords

interdependence theory, positive interdependence, positive interdependent relationship, manager-coach and employee coaching relationship, employee coaching outcomes

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Authors

Furquan Uddin

Department of Management & Business Administration

Aliah University, New Town, Kolkata

Abstract

The present study aims at examining the rural marketing strategies of LIC of India (a public insurer) and ICICI Prudential (a private insurer) in regard to life micro insurance. It is a descriptive andcomparative study.Asampleof82policyholders hasbeentakenintoconsideration. Multi-stage sampling has been adopted to collect the data from the rural market of Prayagraj, India. For the purpose of analysis, t-testing has been applied. The findings of the study show that there is significant difference between LIC of India and ICICI Prudential in their rural marketing strategies, such as customer orientation of a product, price affordability of the life micro insurance product, convenient distribution of the life micro insurance product, effective promotion of the life micro insurance product, efficiency of employees related to the life micro insurance product, simplicity of process related to the life micro insurance product, and attractiveness of physical evidence related to the life micro insurance product.

Keywords

affordability, ICICI prudential, LIC of India, life micro insurance, rural marketing strategies

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Authors

Miss. Shivangi Singh is currently working as Junior Research Fellow in University School of Management, Kurukshetra university, Kurukshetra. Before that She taught various subjects: Organizational Behavior, Human Resource Management, Industrial Relations & Labor law legislation in colleges. She has qualified University Grant Commission National Eligibility Test (UGC-NET-JRF) in 2016. She is graduate in Commerce as well as Postgraduate in Master of Business Administration. She has presented 7 research papers in national and international conferences and seminars & 3 research papers have been published in reputed journals. The research areas include human resource management, organizational behavior, corporate social responsibility and psychology.

Prof. Nirmala Chaudhary has been a faculty member in the University School of Management in the HR discipline at Kurukshetra University Kurukshetra since 1995. She takes courses - Organizational Behavior, Human Resource Management, Human Resource Development, Change Management & Organizational Development, Management of Industrial Relations & Compensation Management. Before that she taught Psychology for five years in college cadre (HPSE). Presently she is professor in university school of management. She has a very diverse educational background. She is graduate in Arts as well as in Professional Law; post graduate & masters in Philosophy (M.Phil.) in Psychology; doctorate in Management (Ph.D.). She presented a number of research papers in national and international conferences and seminars & 40 research papers have been published in reputed journals. She has been convener and member of various professional and non- professional committees of the university as well as department. She supervised 4 Ph.D. &a number of dissertations of MBA. & 6 Ph.D. scholars are under her supervision presently. She has been elected President of KU Teachers’ Club K.U.Kurukshetra twice (17th Oct.2016-17th Oct.2018), (17th Oct.2018-17th Oct.2020).

Abstract

In today’s dynamic environment, employees’ wellbeing at work has become a matter of concern. Work- related wellbeing refers to every aspect of work life, from safety and security to quality of work life, work environment, organizational climate, and work culture. The sample consists of 100 employees working in a textile organization. The main objective of the study is to identify the factors affecting employees’ wellbeing at work and the impact of demographic variables and quality of work life on wellbeing at work. Data were collected using the snowball sampling method. An independent T-test, ANOVA, and multiple regression analysis were employed for measuring the relationship of the quality of work life and work related wellbeing. The research findings indicated demographic variables do not play significant roles in influencing work-related wellbeing; on the contrary, the quality of work life ameliorates the wellbeing of the textile employees and good wellbeing at work.

Keywords

quality of work life, work related wellbeing, textile employees, satisfaction.

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Authors

Jerome Conlon has more than thirty years of brand development experience, twenty from inside Nike (Global Director of Brand & Marketing Planning & Insights), Starbucks (VP of Brand, Strategic Research & New Products), NBC Entertainment (SR VP of Marketing & Your Company and Brand (Futurelab Press, 2015). Jerome has degrees in economics, accounting and a master in business from Gonzaga University. He is President of Brand Frameworks, LLC a brand consultancy in Portland, Oregon. Jerome is also a business development consultant with Futurelab and The Blake Project. He is former Global Director of Brand and Marketing Insights for Nike Inc. Vice President of Brand Planning, Consumer Insights and New Products for Starbucks Coffee Company, Senior Vice President of Marketing and Program Development for NBC Entertainment. As founder of Brand Frameworks, for the past 17 years Jerome has offered consulting services in the following areas: brand education workshops, strategic research projects, research planning, assessment of past projects for insights that may have been missed. Market planning, Brand Planning Process, Brand Guardian Group Process, Brand Audits, Marketing Audits, Communications Effectiveness Studies, Deep Campaign Development, Brand Positioning Analysis, Brand Repositioning, Brand Essence Research into Purpose and Values and how to align with consumer facing positioning, Brand Narrative Development, Storytelling, Brand Field Analysis, Brand Strength Monitoring, Qualitative Research, Segmentation Studies, Depth Workshops, Concept Generation or Ideation Workshops, Brand Initiatives Planning, Client services have been tailored to start-ups –to- Fortune 100 brands. For feedback or questions contact Jerome at jcbrandworks@mac.com

Langdon Morris is an award-winning innovator and world-renowned innovation consultant. He is Senior Partner at InnovationLabs LLC, where he leads the firm's global innovation consulting practice with a wonderful variety of clients in business, government, and non-profits. Recent clients include Accor, Airbus, Bayer, France Telecom/Orange, ING, Kaiser Pemanente, Leidos, L'Oreal, National Board of Medical Examiners, Stanford Health Care, Total Oil, UNICEF, US Navy, US Coast Guard, and many others. The breakthrough project he led for the UNICEF Polio Eradication effort was honored as a finalist in the Innovation Leader Impact Awards for 2018. He is also a founding partner of FutureLab Consulting, a strategy and technology firm that offers advanced blockchain solutions for global enterprises. He is Co-Chair of the Innovation Council at RedTeam Engineering, and in 2017-2018 he served as Innovation Coordinator at SUNY's Fashion Institute of Technology in New York. He is recognized as one the world’s leading thinkers and consultants on innovation, and his original and ground-breaking work has been adopted by corporations and universities on every continent. His breakthrough white paper, Business Model Warfare, a landmark in the field is now a renowned book, and a standard reference at universities and corporations worldwide. His book Fourth Generation R&D, coauthored with William L. Miller, is considered a classic in the field of R&D management, and his more recent books The Agile Innovation Master Plan and Permanent Innovation are recognized among the leading innovation books of the last 5 years. He has also taught MBA courses in innovation and strategy at the Ecole Nationale des Ponts et Chaussées in Paris and Universidad de Belgrano in Buenos Aires, and has lectured at universities on 4 continents. Langdon is author or co-author of numerous acclaimed books on Innovation and Strategy, with editions in Chinese, Japanese, Korean, and French, and Editor of the five volumes in the NASA/Aerospace Technology Working Group series of space technology and commerce. at www.innovationlabs.com.

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